Not really amazing if you think about it. Tri-based carbon is made of Organic carbon, Inorganic carbon, and a third carbon. I believe the bacteria use the organic carbon to reduce nitrates to N2 gas, as I understand it to complete the aerobic nitrogen cycle, they will also grow on the carbon.
1 lb of carbon surface area is 1150m2/gram or 0.2 miles2 for bacteria to grow on.
Honestly, how much money is upkeep have to change out the carbon every 3-5 years (if cared for properly, by rinsing or backflushing the canister once a month). Some people like the idea of chemical and biological filtration so they change their carbon earlier.
The inventor is a scientist and very good one that carries many products.
www.hdltd.com